Mckinsey presentation tips gene zelazny at wharton. Confidentialfrequently used templatetemplatejune 2002 2. J p mc i n te r n a l u s e o n l y capital has reached an inflection point mediumterm expectations h expect capital to move down within 1112. Mece is a principle used by management consulting firms to describe a way of organizing information.
Mckinsey 7s framework powerpoint template is a strategy which involves initial planning and techniques that analyzing the internal situation of an. Presentation mckinsey 7sframework by jan wegner on prezi. Successful segmentation for creating profitable customers carlos soares head of customer insight october 2008 2. Why consultants use powerpoint presentations nomorehours. Segmentation should be customerin versus business or productout. Advanced interactive powerpoint presentation mckinsey. An advanced corporate profile presentation including motion graphics, animation, interactivity, video production and editing work commissioned by fine healthcare. Segmentation targeting and positioning powerpoint template is a modern presentation created using flat design that describes the stages of stp analysis segmentation, targeting and positioning. Business plan preparation inspiring women business club. Criteria for customer segmentation the most critical dimensions for customer the most critical dimensions for customer segmentation are.
Generally, this deck follows a simple, but strong logic. Idea description external evaluation due diligence deal. How to create persuasive business presentations paperback november 8, 2014. It can be explained with purchasing, consumption or usage behavior. Our strength is tying targeted, priority segments, and the resulting customer insights, to economic understanding to drive revenue growth for our clients. New thinking in customer segmentation mckinsey have released a book registration required that digs into the challenges facing marketing today. Market segmentation template by demographic segmentation slide 3, consumer segmentation behavioral segmentation. Mckinsey has a unique way of presenting publications and making presentations to the clients.
Mckinsey nontraditional factors that were used to build models color of pen used to fill out application form length of time spent on terms and conditions page for digital loans. Consumer segmentation a call to action s egmentation once hailed as the holy grail for identifying growth opportunities in consumer businesseshas come under a cloud in recent years. Create marketing content that resonates with prezi video. Apr 23, 2017 curious what a mckinsey presentation looks like. The mece principle suggests that to understand and fix any large problem, you need to understand your options by sorting them into categories that are. Report report constitutes a comprehensive analysis of marketing strategy and business strategy of gap inc. Market segmentation template free powerpoint templates. Review of 39pg mckinsey presentation consultants mind. Conjoint analysis is a statistical technique that clarifies how consumers value the different features that make up a product or service. These powerful new tools can support lenders in prioritizing atrisk customers for closer and more productive attention. Help us improve our content association by suggesting an alternate page that better fits mckinsey presentation handbook free download. The segmentation by tip is also a very helpful way to know when you should read, and when you.
If you continue browsing the site, you agree to the use of cookies on this website. New thinking in customer segmentation the bankwatch. It addresses a huge problem facing the us postal service and. Mckinsey supply chain segmentation framework springerlink. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Marketers are struggling to keep up with an explosion of new customer segments.
The valueatrisk approach, furthermore, is changing the way successful collections shops operate. What is network segmentation in it world, network segmentation means, logical segregations of systems based on their security levels. The idea, the impact, and how to start open interactive popup when companies manage the entire customer journeythe series of interactions with a brand, vs. Segmentation can get fairly complex as you are trying to figure out the right combination of explanatory variables that create a meaningful variance in output values, which is the domain of cluster analysis and statistics.
I learned an enormous amount in that time, but scarcely enough for me to explain to the world the skills that mckinsey. Examples and use cases include pricing flexibility, customer preference management, credit risk analysis, fraud protection, and discount targeting. You can outsource this type of advanced segmentation to fairly inexpensive experts. Here, i have summarized his very well structured tips. Mckinsey partner david edelman describes how companies can think differently about segmenting customers to create more relevant. Segmentation targeting and positioning powerpoint template. Mckinsey global institute our mission is to help leaders in multiple sectors develop a deeper understanding of the global economy.
Digital marketing engagements are typically multifaceted, solving for specific digital marketing challenges while building ongoing client capabilities. In this chapter we introduce a more holistic and practical supply chain segmentation framework that mckinsey developed. Market segmentation presentation linkedin slideshare. Market segmentation 223 globalization of business expands the scope of operations and requires a new approach to local, regional and global segments. In pci dss world, network segmentation is process where. Mckinsey and company ge asked mckinsey and company, a consulting company in the usa, to develop a portfolio approach with a wider dimension than the bcg matrix. Develop marketing mix for each target segment market positioning market targeting market segmentation. Strategy consulting firm presentations mekko graphics. Addressing the global affordable housing challenge may 2016 mckinsey global institute dr.
Lithuania as a digital challenger how can digital economy become the new growth engine for the country and the cee region. Simple strategic plan template by exmckinsey consultants. Unit of measure text text text text text text footnotesource. Consumer segmentation template by behavioral segmentation.
Market segmentation and targeting positioning functional strategies identification of market segments marketing strategies 2. Insert your own text insert your own text insert your own text insert your own text insert your own text replace by your own logo insert company name 2. The segmentation characteristics are adapted from philip kotler and kevin lane keller, marketing management, 14th ed. The segmentation by tip is also a very helpful way to know when you should read, and when you can skip a section.
Our strength is tying targeted, priority segments, and the. Segmentation is the foundation for distinctive and sustainable competitive advantage. It addresses a huge problem facing the us postal service and provides a smart roadmap for the discussion. I learned an enormous amount in that time, but scarcely enough for me to explain to the world the skills that mckinseyites use to succeed. The report illustrates the application of the major analytical strategic frameworks in business studies such as swot, pestel, porters five forces, value chain analysis and mckinsey. This method is extensively used in marketing and is a very well known process in all mature organizations. The key objective of the presentation is to communicate your recommendations and conclusions effectively structure your writing so that if the audience leaves any time, they will still get the most important points in business communication you usually want to start with the conclusion first, and then present your supporting arguments. Pdf pharmaceutical marketing segmentation in the age of. Create superb mckinsey business presentations 10,000 words. Moreover, businesses that have not traditionally embraced marketing in general or segmentation. Corporate banking growth engine bringing insight through analytics to increase revenue growth through cross sell and up sell 3 maximising the potential of your corporate customers providing insight on your existing customer base to inform planning a future sales strategies.
The framework is based on the governing principle that segmentation. Needsbased, benefitsought, usage occasion, purchase frequency, customer loyalty, buyer readiness. Marketers are struggling to keep up with an explosion of new customer segments, sales and service channels, media, marketing approaches, products, and brands. Pdf pharmaceutical marketing segmentation in the age of the. In the spring of 2001, mckinsey presentation guru gene zelazny shared public speaking insights gleaned over his fortyplus year career video at bottom of post. The mece principle suggests that to understand and fix any large problem, you need to understand. Mckinsey presentation template linkedin slideshare. First module was a panel with current employees and management describing the role.
Mckinsey and company swot analysis top mckinsey and. May 26, 2017 simple strategic plan template by exmckinsey consultants 1. May 29, 20 the rule of 3 is a helpful mckinsey protip that makes your argument to busy senior executives more memorable and persuasive. Report insights presentation perspective on lithuania march. The framework is based on the governing principle that segmentation should add value to the supply chain without increasing its complexity cost significantly. Understand what segmentation is and why its a valuable tool, to solve a range of business challenges, especially when serving lowincome customers 2. Distinguish between various types of segmentation approaches and when to use them 4. Mckinsey have released a book registration required that digs into the challenges facing marketing today.
The segmentation and insights process will not yield results if customers economic value to your business is not the principle consideration. There is both a science and an art to designing and evaluating a successful segmentation. The idea, the impact, and how to start open interactive popup when companies manage the entire customer journeythe series of. Our flagship business publication has been defining and informing the seniormanagement agenda since 1964.
I based this book on my own experience as a mckinsey associ ate from 1989 to 1992. You can outsource this type of advanced segmentation. I selected the ones which as less than 10 years old. The more advanced collections shops are deploying machine learning, advanced analytics, and valueatrisk segmentation. To identify cost reduction opportunities to identify revenue and profit maximizing strategies to achieve differentiation and to preempt competitors\ moves to determine the strategies that fit best with a company\s core competencies this presentation was developed to show how to do an effective customer segmentation. Moreover, businesses that have not traditionally embraced marketing in general or segmentation in particular, see it as imperative for success and even survival. Mckinsey partner david edelman describes how companies can think differently about segmenting customers to create more relevant messages and offers for them. Many of these are from conferences, or governmental nonprofit organizations clients who have chosen to make them available online.
Customer segmentation is an important tool for customer analysis. Mckinsey and company stp mckinsey and company segmentation advices worlds leading business. Steps in segmentation, targeting, and positioning 1. Mckinsey 7s framework powerpoint template slidebazaar. Second module was ms pttx design of a presentation. On august 14, 1984, powerpoint was born out of a computer tool to produce presentation graphics for overhead projection. Download a pdf copy of this 10,000 word advanced guide to mckinsey style business presentations. They are too long, too dull, too full of useless detail, too generic. Jan mischke confidential and proprietary any use of this material without specific permission of mckinsey.
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